Event 3.0: How Generation Y & Z are re-shaping the events industry

Our world is changing, and more importantly, so is the event industry. A new generation is rising to the fore and they don't just want to sit around and be talked at. Nowadays people need to do the talking if they've got something to say. And today's young people understand more than we've ever given them credit for. If we stay stuck in old dogma we won't get far. We need to keep up with the intense desire to share, and we need to work on providing what our latest attendees really want out of events. In Events 3.0, we discuss all of these 21st century issues and a lot more. The modern world is less about formal authority figures and more about people who express themselves and share their insights.

Brož, 8°, 130 stran. V angličtině.

Vydání: Shuli Golovinski, 2011.

Stav knihy: Velmi dobrý stav, lehce zašpiněná zadní obálka.